Lahore Seeks Sponsors for Upcoming Basant Festival

The Horticulture Agency Lahore has announced sponsorship opportunities for Basant Festival 2026, set to take place from February 6 to February 8 in Lahore.

Brands and organizations can apply for branding rights across major roads and public venues in the city from February 1 to February 15, 2026. The sponsorship is divided into three categories: platinum, gold, and silver.

Platinum locations include Main Boulevard Gulberg, Liberty Chowk, Noor Jahan Road, Main Market, Mahmood Kasuri Road, and Canal Road from Thokar to Mall Road. Gold locations cover Jail Road, MM Alam Road, Khayaban-e-Firdousi, Khayaban-e-Jinnah, Shahrah-e-Awane-Tijarat, Shadman Market Road, Railway Station, Airport Road, Ring Road pedestrian bridges, and areas near Qaddafi Stadium. Silver locations include Shahrah-e-Quaid-e-Azam, Azadi Chowk, Niazi Interchange, Pine Avenue, Ravi Toll Plaza on GT Road and M-2, Shahdara Flyover, and Firozpur Road from Gajjumatta to Azadi Flyover.

Sponsorship activities include the Basant opening ceremony, free public transport services during the festival, floats, cultural events, laser shows, projection mapping, fireworks, road décor, and illuminated buildings at selected locations.

Interested brands must submit their expressions of interest by January 20, 2026, as announced by the Director Marketing-II of the Horticulture Agency Lahore.