Pakistan’s renowned Himalayan Pink Salt has earned international acclaim by winning the Global Innovation Award in Belgium, where it was featured as a key ingredient in a Brazilian soap that blends Amazonian biodiversity with Pakistan’s mineral-rich salt. This unique fusion of natural resources from two continents was recognized at the Women in Agritech Global Summit, underscoring Pakistan’s expanding role in the global wellness and cosmetics sectors.
The award reflects the growing demand for high-value, naturally sourced products and highlights Pakistan’s potential as a trusted supplier in global markets. Commerce Minister Jam Kamal Khan celebrated the achievement as a significant milestone, pointing to the opportunity it creates for deeper trade and cultural ties with countries like Brazil and others interested in sustainable, mineral-based products.
This recognition not only elevates the status of Himalayan Pink Salt as a premium export but also reinforces Pakistan’s position in international value chains tied to health, beauty, and innovation. As interest in clean, natural ingredients continues to rise, Pakistan’s natural resource industries are gaining prominence for their quality, versatility, and global appeal.