Punjab Food Authority, in partnership with GAIN, has introduced nutrient-enriched fruit bars designed to encourage healthier snacking habits among children and address growing concerns about child nutrition. The initiative aims to provide an accessible source of essential vitamins and minerals that support proper growth, cognitive development, and overall well-being.
DG PFA Asim Javaid highlighted that balanced nutrition is fundamental to building a healthier generation and stressed the need for increased awareness about smart dietary choices. He noted that innovative products like these fortified fruit bars can play a meaningful role in reducing child malnutrition, especially in communities where nutrient deficiencies are common.
The launch of these enriched fruit bars aligns with Punjab’s broader public health strategy, which focuses on integrating nutrition, education, and innovation to promote long-term wellness. Officials say the initiative reflects a sustained commitment to ensuring that children across the region have access to healthier food options and a better foundation for a brighter future.