OZ Developers Plans Professional Branding for Sialkot’s New PSL Franchise After Rs. 185 Crore Acquisition

OZ Developers has revealed initial plans for branding its newly acquired Pakistan Super League franchise from Sialkot, focusing on creating a team identity that balances tradition and modern appeal. After winning the bid for PSL Team 8 with an offer of Rs. 185 crore, surpassing the Rs. 170 crore base price, the group emphasized that professional expertise will guide the naming and branding process.

The franchise owner explained that decisions regarding the team’s name, logo, and overall identity will not be made internally. Instead, experienced branding professionals will be hired to ensure the franchise reflects Sialkot’s rich cricketing heritage while aligning with the contemporary image of the PSL. Sialkot, known for its long-standing contribution to Pakistan cricket, will now serve as one of the league’s two new host cities, alongside Hyderabad, as part of PSL’s latest expansion phase.

League officials have confirmed that while the city affiliation is finalized, additional branding details, including the official team name and logo launch, will be shared closer to the start of the upcoming season. This strategic approach highlights OZ Developers’ commitment to building a franchise that resonates with fans, honors local cricket traditions, and strengthens the league’s growing brand presence in Pakistan.