Sialkot Stallionz have announced a major commercial partnership with global sportswear brand New Balance, confirming the company as the franchise’s exclusive apparel sponsor for their debut season in the 2026 Pakistan Super League. The agreement marks a significant step for the new PSL team as it prepares for its first appearance in the league’s eleventh edition.
The deal further highlights New Balance’s growing involvement in international cricket, where the brand has been steadily expanding its presence through partnerships with national teams, domestic competitions, and elite players. In recent years, New Balance has focused heavily on established cricketing markets such as Australia, England, and South Africa, using high-profile sponsorships to strengthen its global reach.
New Balance has earned a strong reputation within the cricketing world for producing high-quality equipment and performance-focused apparel. Its association with leading international players, including England captain Joe Root and Australian star Steve Smith, has played a key role in elevating the brand’s profile in the sport.
Steve Smith’s connection to both parties adds further significance to the partnership, as the Australian batter is part of the Sialkot Stallionz squad after being signed as the most expensive player in Pakistan Super League history. His presence is expected to bring experience and star power to the franchise in its inaugural campaign.
Beyond Smith, Sialkot Stallionz have assembled a balanced squad by securing several prominent local players, including Mohammad Nawaz, Saad Masood, Ahmed Daniyal, and Salman Mirza. The mix of established international talent and promising domestic players reflects the franchise’s intent to compete strongly from the outset.
As the team prepares for PSL 11, the collaboration with New Balance underlines Sialkot Stallionz’s ambitious sporting and commercial vision. The partnership not only enhances the franchise’s professional image but also signals its determination to make a lasting impact in Pakistan’s premier T20 competition.