Jazz and ZTE Partner to Launch Affordable 5G Smartphones in Pakistan

Jazz, Pakistan's leading digital services platform, and global technology company ZTE have expanded their collaboration with the introduction of the latest 5G smartphone lineup from nubia, ZTE's smartphone brand, in Pakistan. The partnership, established in early 2026, supports Jazz's broader efforts to make 5G connectivity more accessible through greater device affordability.

The launch brings four 5G-enabled smartphones to the Pakistani market: nubia Neo 3, nubia Neo 5 Max, nubia Neo 5 Pro, and nubia Air Pro. The lineup aims to broaden consumer access to 5G-compatible devices while supporting Pakistan's evolving digital ecosystem.

Jazz is actively expanding Pakistan's 5G ecosystem, with more than 1,200 5G cell sites deployed across ten cities. Recognizing that wider 5G adoption requires more than network infrastructure alone, Jazz is pursuing a broader device affordability campaign to make 5G-compatible smartphones accessible to a wider consumer base. Through partnerships with global technology companies such as ZTE, Jazz is working to bridge the device affordability gap and enable more Pakistanis to benefit from next-generation connectivity.

Asad Maqbool, Head of Jazz Consumer Growth, Jazz GSM, said, "Expanding 5G adoption requires a holistic approach that brings together network infrastructure, accessible devices and meaningful consumer experiences. As Jazz continues to strengthen its 5G footprint across Pakistan, our continued collaboration with ZTE is an important part of our efforts to make next-generation connectivity more accessible. Through our continued focus on device affordability, we aim to enable more people to participate in Pakistan's digital future."

Noah, CEO, ZTE nubia Pakistan, said, "We are pleased to further strengthen our collaboration with Jazz through the introduction of our latest nubia 5G smartphone lineup in Pakistan. Our ongoing partnership reflects a shared commitment to making advanced mobile technology more accessible and supporting the country's transition towards next-generation connectivity. We look forward to continuing this collaboration and bringing innovative 5G experiences to more consumers."

The nubia 5G smartphone lineup is available through Jazz Experience Centers and the Jazz eStore. Customers can purchase the devices through either full payment or convenient installment options, providing greater flexibility and accessibility. Through continued network investments, strategic technology partnerships and a sustained focus on device affordability, Jazz remains committed to accelerating 5G adoption and advancing Pakistan's transition towards a more connected, inclusive and digitally empowered future.