Pakistan Car Sales Jump 41% in October, but Toyota and Honda Slip

Pakistan's passenger car market recorded strong growth in October, with total sales climbing 41% year-on-year and 62% month-on-month to 24,418 units, according to Pakistan Automotive Manufacturers Association (PAMA) data cited by Topline Securities. The expansion was uneven, however, as two of the country's leading Japanese-brand assemblers moved in the opposite direction.

Indus Motor Company, which assembles Toyota vehicles locally, sold 4,078 units in October, a decline of 10% year-on-year and 2% month-on-month. Combined sales of the Corolla, Yaris and Corolla Cross fell 7% year-on-year to 3,496 units, while the Fortuner and IMV models dropped 27% year-on-year to 577 units.

Honda Atlas Cars reported 2,101 units for the month, down 19% year-on-year and 1% month-on-month. Sales of the City and Civic stood at 1,933 units, a 14% year-on-year decline, while combined BR-V and HR-V volumes fell sharply by 53% year-on-year to 168 units.

The broader market's growth was largely powered by Pakistan Suzuki Motor Company, which sold 15,921 vehicles, up 115% year-on-year and roughly 3.3 times its month-on-month figure. The Alto and Swift posted record monthly sales of 11,363 and 3,214 units respectively, underscoring strong demand in the entry-level and small-car segments.

The divergence highlights how shifting consumer demand toward more affordable models is reshaping Pakistan's auto market, weighing on premium and mid-range brands even as total volumes accelerate. Analysts said the October figures point to a market recovery concentrated in lower-priced vehicles rather than an across-the-board rebound.