NCCIA Complaint Filed Over AI-Generated "Lawyer" Alishba Noor Viral Videos
A lawyer has lodged a complaint with the National Cyber Crime Investigation Agency against the creators of Alishba Noor, a viral TikTok character allegedly generated entirely with artificial intelligence and presented as a female lawyer.
A formal complaint has been filed with the National Cyber Crime Investigation Agency (NCCIA) against the people behind Alishba Noor, a social media personality who gained overnight fame but was allegedly a fictional character created entirely using artificial intelligence and presented as a practicing female lawyer.
The account drew attention on TikTok through videos that appeared to show the character accompanying well-known Pakistani YouTuber Rajab Butt to court. According to the complaint, the profile gathered hundreds of thousands of followers in a short span before TikTok suspended it. Another account surfaced shortly afterward and has continued posting similar videos, which remain viewable on the platform even though the material is said to be AI-generated and inauthentic.
In the complaint, the lawyer argued that the videos misused the professional attire associated with legal practitioners and undermined the dignity of the legal profession, particularly female lawyers. The complainant noted that lawyers' uniforms signify professional identity, responsibility and respect, and should not be used to mislead audiences or attract social media attention through fictional characters. Concerns were also raised about presenting an AI-generated individual as a real legal professional without clearly disclosing the character's artificial nature.
The application requests that the NCCIA investigate the viral videos and the social media accounts linked to Alishba Noor. It further calls on the agency to identify the individuals responsible for creating, managing and distributing the AI-generated content, and to take legal action against those involved should investigators establish that any laws were violated.
The case highlights growing concerns about synthetic media and AI-generated personas on social platforms, where realistic-looking content can blur the line between fiction and reality. It also raises questions about accountability for creators who use professional identities and attire to build audiences without informing viewers that the subject is not a real person.
