PTCL Partners with myco to Offer 50% Off English Premier League Streaming

Pakistan Telecommunication Company Limited (PTCL) has signed a partnership agreement with myco, a Web3-enabled international video streaming and entertainment platform, to offer its customers an exclusive 50% discount on monthly English Premier League (EPL) subscriptions for the duration of the league. myco holds the official and exclusive streaming rights to the EPL in Pakistan for the 2026-27 season.

The deal combines PTCL's large customer base and billing system with myco's premium sports streaming service, giving Pakistani football fans a more convenient and affordable way to follow the English Premier League throughout the season, according to the announcement.

Under the arrangement, the offer is open to all PTCL customers regardless of their connection type. The subscription process has been moved online to keep it simple, and the payable amount is added directly to the customer's monthly PTCL bill, removing the need for a separate payment.

Amad Khan, Chief Marketing Officer at PTCL, said the company has focused on improving the customer experience beyond connectivity by bringing together services that add practical value and convenience. He said the partnership strengthens PTCL's position as a complete digital lifestyle partner that does more than keep customers connected.

Umair Masoom Usmani, Founder and Group CEO of myco, said the platform's aim has always been to make premium entertainment and sports more accessible, affordable and convenient for audiences across Pakistan. He described the PTCL partnership as another step toward that goal, noting that the combination of a 50% discount and billing through PTCL simplifies streaming and adds value for households nationwide.

The 50% monthly discount will stay available to PTCL customers for the duration of the English Premier League through May 30, 2027. Customers can subscribe through the UPTCL app or by visiting the PTCL website. The move reflects PTCL's broader effort to integrate relevant third-party services into its customer experience and expand its value-added services ecosystem.