PTCL Appoints Amad Khan as Chief Marketing Officer to Lead Growth Strategy
PTCL has named Amad Khan as its new Chief Marketing Officer, tapping a two-decade telecom and digital transformation veteran to drive brand strategy and customer growth.
Pakistan Telecommunication Company Limited (PTCL) has appointed Amad Khan as its Chief Marketing Officer, a move approved by the company's Board of Directors. The appointment places a seasoned telecom and technology executive at the helm of PTCL's marketing and customer growth agenda.
Amad Khan brings more than two decades of experience across telecommunications, technology and digital transformation, with a career spanning Pakistan, Australia and the Middle East. His background covers commercial strategy, product management, revenue growth, customer experience and large-scale technology transformation.
Since joining PTCL, he has held senior commercial leadership roles across the company's wireline portfolio, including Fiber, Voice, TV, OTT and IoT services. He has been closely involved in advancing PTCL's Fiber strategy, helping cement its position as the country's leading Fiber operator while supporting revenue growth, customer experience improvements and digital transformation efforts.
Before joining PTCL, Amad Khan held senior positions at Optus Australia, where he contributed to Fiber and 5G Fixed Wireless Access strategy and led product and technology transformation initiatives. His earlier career included roles at Warid Telecom, Huawei, International Turnkey Systems and Saudi Business Machines, giving him broad exposure to telecom operations, product innovation and technology-led business transformation.
In his new role, he will lead PTCL's marketing and customer growth strategy, covering brand strategy, product positioning, customer experience, digital engagement and go-to-market execution. His mandate includes strengthening PTCL's market position, building stronger customer preference and supporting sustainable growth across its connectivity and digital services portfolio.
Amad Khan holds an MBA from Lahore University of Management Sciences (LUMS), where he earned a place on the Dean's Honors List, and a Bachelor's degree in Computer Science from FAST-NUCES. The appointment comes as PTCL continues to position itself as an integrated technology and ICT company, expanding high-speed connectivity and developing new digital services for customers.
