The merger between Ufone and Telenor has significantly reshaped Pakistan’s telecom industry, reducing the number of major players from four to three and altering the competitive dynamics in the process. This consolidation has positioned the newly formed entity with a combined market share of approximately 32.8%, trailing Jazz, which maintains a leading 43% share. Meanwhile, Zong holds 24.1%, despite its consistent investments and strong branding efforts over the years.
Jazz continues to lead in terms of subscriber numbers, but the competitive landscape has tightened. What was once a comfortable lead over Ufone and Telenor as separate entities has now become a more direct competition with a much stronger, unified rival. The market no longer reflects a hierarchy of one dominant operator, a mid-tier competitor, and two smaller players. Instead, the industry has evolved into a contest between two major forces—Jazz and the newly merged Ufone-Telenor—marking the beginning of a new era in Pakistan’s telecom sector.
