Lahore’s central vegetable market has implemented a digital price listing system to enhance transparency and protect consumers from overcharging. The initiative displays real-time, government-approved rates for a wide range of vegetables and fruits, allowing shoppers to check prices before making purchases.
Market officials said the system is designed to prevent vendors from adding unfair markups, particularly during peak hours or seasonal shortages when prices often fluctuate. By providing instant access to accurate pricing information, the digital display helps buyers compare rates across different stalls, promoting fair competition among sellers.
Authorities also highlighted that the digital price boards are updated daily in line with government notifications, ensuring that prices reflect current market conditions. The system aims to streamline transactions, reduce disputes over costs, and foster trust between consumers and vendors. Shoppers have welcomed the move, noting that it makes budgeting easier and discourages exploitative practices, while vendors say it encourages accountability and transparency in market operations.
