Lahore Qalandars have strengthened their status as the most valuable franchise in the Pakistan Super League after renewing their franchise rights for another ten years, based on a valuation conducted by global audit firm Ernst & Young. The long-term extension signals strong confidence in the Qalandars’ brand value, sustained performance, and financial stability, particularly after their recent championship successes and continued commercial growth.
The development comes at a significant time for the PSL, which has launched a comprehensive asset valuation exercise to assess the market worth of all franchises and redefine future commercial rights. Within this evolving landscape, Lahore Qalandars’ renewed agreement ensures strategic continuity and reinforces their position as one of the league’s most influential and successful teams.
With three PSL titles and a consistently expanding fan base, the Qalandars have transitioned from being a competitive cricket team to a leading sports brand. Their decade-long renewal highlights both their rise in Pakistan’s T20 ecosystem and the growing commercial appeal of the PSL as a whole.
