It’s now official: Irfan Junejo, one of Pakistan’s most prominent digital creators, is heading to Spain to interview players from FC Barcelona — becoming the first Pakistani to collaborate with the legendary football club. The news was confirmed through a teaser released by the digital agency Begin, which played a key role in making the collaboration possible in partnership with LaLiga.
The teaser video, which quickly went viral across social media, captured the moment with a touch of humor and pride. A voice is heard saying, “Everyone found out who’s going to represent Pakistan. Who leaked it?” followed by Irfan Junejo stepping into frame with a laugh, saying, “My bad.” The clip sparked a wave of excitement online, drawing reactions from fans, fellow content creators, and even LaLiga, which responded with clapping emojis.
The campaign has been described as a milestone that places Pakistan’s biggest creator in the heart of global football culture. According to Begin, the project aims to connect fans with the stories behind the game, while also celebrating the emergence of Pakistani creators on the international stage. They called it a proud moment for creators, fans, and for the country as a whole.
With over 1.4 million subscribers on YouTube, Irfan Junejo has long been a passionate voice for football in Pakistan. Back in 2013, he founded a football academy in Malir, Karachi, to promote the sport at the grassroots level. His journey from local community fields to the media rooms of FC Barcelona reflects the growing global presence of Pakistani creatives.
This collaboration marks not just a defining achievement in Junejo’s career, but a landmark moment for Pakistan’s digital content industry — signaling new opportunities and global recognition for creators from the region.
