Vivo, a global technology brand, has announced a strategic partnership with the Pakistan Tourism Development Corporation to digitally showcase Pakistan’s tourism potential and strengthen the country’s international presence. The collaboration, themed “Empowering the Future of Tourism in Pakistan,” will focus on promoting tourism through digital storytelling, training programs, and capacity-building initiatives designed to support the growth of the tourism ecosystem. By combining Vivo’s technology and innovation with PTDC’s tourism expertise, the partnership aims to highlight Pakistan’s diverse culture, landscapes, and heritage through engaging digital content.
The initiative includes programs that encourage digital content creation, skill development, and knowledge sharing to position Pakistan as a modern and appealing destination for global travelers. Muhammad Zohair Chohan, Director of Brand Strategy at Vivo, stated that the partnership empowers digital storytelling to showcase Pakistan’s beauty while enabling communities to shape the future of tourism through technology and creativity. Aftab Ur Rehman Rana, Managing Director of PTDC, highlighted that collaboration with Vivo enhances Pakistan’s tourism narrative through innovation and digital engagement, involving creative youth in presenting the country’s diverse identity to a global audience.
Through this partnership, Vivo and PTDC aim to promote responsible tourism, inspire young creators, and position Pakistan as a world-class destination. Leveraging technology, creativity, and global storytelling platforms, the collaboration seeks to attract travelers, investors, and tourism enthusiasts from around the world.
