Google’s Year in Search 2025 reveals the topics that captured Pakistan’s attention throughout the year, showing strong interest in cricket, television entertainment, and rapidly advancing technology. Cricket once again led the search charts, with major tournaments like the Pakistan Super League and key international matches against India and South Africa dominating online activity.
Searches also reflected the rising popularity of new cricketing talents. Fans followed emerging players such as Abhishek Sharma, Hassan Nawaz, and Irfan Khan Niazi, whose performances throughout the year sparked nationwide discussion and curiosity.
Local entertainment remained a major focus, with dramas like “Sher” and “Judwaa” attracting consistent search traffic. Alongside entertainment and sports, there was a noticeable surge in interest in artificial intelligence, digital tools, and new technologies, showing how quickly Pakistan’s digital landscape is evolving.
News-related searches were heavily influenced by major events such as the Karachi floods, as people sought timely updates and essential information during the crisis. Food-related searches showcased a blend of traditional Pakistani dishes and modern health-focused meals, while practical queries often revolved around everyday tasks, including information about e-challans in Karachi.
Overall, Google’s 2025 search trends highlight a digitally active population using online platforms to explore sports, entertainment, technology, current events, and practical guidance for daily life.
