Chery has launched its new brand initiative in Pakistan, HELLO CHERY, designed to create a confident, distinctive, and consistent brand experience from the very first interaction. The campaign emphasizes recognition and the importance of first impressions, reflecting Chery’s core strengths of safety, comfort, and reliability. HELLO CHERY aims to connect with customers across showrooms, digital platforms, and ownership experiences, creating a welcoming, intuitive, and human-centered interaction every time.
The initiative is designed to resonate across generations, whether the audience is a buyer, user, decision-maker, or influencer, ensuring a seamless and confident brand experience. HELLO CHERY follows the launch of Pakistan’s largest SUV lineup by Master Auto Engineering, unveiled on 14 January 2026 at an introductory ex-factory price of 10,999,000 PKR, valid until 31 January 2026. This reflects the brand’s ambition and strategic vision in the Pakistani market.
Globally, Chery has been China’s top automotive exporter for 23 consecutive years, operating in over 120 countries and trusted by more than 18.5 million users worldwide. One in four vehicles exported from China carries the Chery name, highlighting its scale, reliability, and international presence. In Pakistan, Chery’s entry is backed by the Master Group’s four decades of automotive experience, focusing on building a strong, recognizable, and trusted presence from the first customer interaction.
Chery Master Pakistan CEO Samir Malik stated that HELLO CHERY embodies the brand’s approach to customer relationships, with systems designed to recognize, respond, and adapt to users over time. From 30 January 2026, Chery dealerships in Karachi, Lahore, Islamabad, Sialkot, Multan, and Faisalabad will open Tiggo 8 test drives, allowing customers to experience the vehicles firsthand. HELLO CHERY represents a confident and connected brand presence, making meaningful interactions with customers the cornerstone of Chery’s growth in Pakistan.
