Mega Motor Company, the official partner of BYD in Pakistan, has announced its sponsorship of Pakistan’s leading running talent to represent the country at the London Marathon 2026. The announcement was made during the closing ceremony of the BYD Karachi Marathon, which attracted more than 7,000 athletes from across Pakistan and over 120 international participants from more than 25 countries, marking a major milestone for long-distance running in the country.
The Karachi Marathon witnessed outstanding performances, with Israr Khattak emerging as the top male finisher after completing the race in 2 hours and 39 minutes, while Sara Lodhi claimed the women’s title with a finishing time of 3 hours and 33 minutes. The event was recognized as Pakistan’s first World Athletics–certified long-distance running competition. Cash prizes were awarded to top performers, with first-place finishers receiving PKR 500,000, second place PKR 250,000, and third place PKR 125,000 in both men’s and women’s categories.
Speaking at the award ceremony, Danish Khaliq, Vice President Sales and Strategy at BYD Pakistan – MMC, described the event as a proud moment for the country, highlighting Karachi’s emergence as a host city for world-class running events. He emphasized that BYD’s commitment to sustainability and progress aligns with the discipline and perseverance required in marathon running, adding that MMC is proud to support athletes who showcase Pakistan’s ambition and resilience on the global stage.
Shoaib Nizami, CEO Sports in Pakistan and Race Director of the Karachi Marathon, praised BYD’s continued support, noting that the partnership helped elevate the event to a new level. He acknowledged the role of social runs, digital campaigns, and nationwide activations in uniting the running community and expressed hope that the collaboration would contribute to making marathon running a mainstream sport in Pakistan.
Building on its history of supporting local talent, including its involvement in the HBL Pakistan Super League, Mega Motor Company’s partnership with the Karachi Marathon extends beyond sponsorship. By promoting determination, physical fitness, and mental well-being, the initiative aims to empower young athletes and provide them with opportunities to compete internationally. Aligned with Vision 2032, which focuses on preparing Pakistani runners for Olympic qualification, BYD–MMC seeks to inspire a new generation to believe in their potential and represent Pakistan proudly on the world stage.
